From embroidery to knitwear

Have you ever wondered who goes to Techtextil North America and Texprocess Americas? At all events, Ivette Rovayo is one of them. For three days, the South American entrepreneur roamed the exhibition halls and, at the end, was familiar with virtually all aspects of both shows. Why did she spend so much time there? Ivette has unequivocal goals for her company, family and home country.

Auf der Suche nach Stick und Strick: Ivette Rovayo auf der Texprocess Americas

On the search for embroidery and knitwear: Ivette Rovayo at Texprocess Americas 2014

Originally from Ecuador, she has been living in New Jersey for the last two decades. There, together with her husband and his brothers and sisters, she founded a small company for embroidery and printing in 1995. The idea for the company was a gift of God. Hence, the only possible name was ‘Jesus Embroidery’. While embroidery, e.g., for motorcyclists, accounts for the bulk of the company’s sales, Ivette, her husband and brother-in-law spend their time at Texprocess looking for a new field of business in the form of apparel suppliers. “I want to make pullovers and socks in Ecuador and am holding talks with knitwear producers”. H. Stoll from Germany is a good name, or Universal Sewing when it comes to sewing machines. The goods are to be made for the North and South American markets. There is a big demand for articles of clothing, especially in Ecuador.  Ivette hopes the new field of business will result in growth for her company and greater integration of the family. At present, five employees look after the customers, most of whom are in the USA.

Talking to exhibitors: A visit to a trade show is a family thing.

Talking to exhibitors: A visit to a trade show is a family thing.

Her impression after three days? “I am satisfied with these events.” There was a lot of machinery and equipment to be seen at Texprocess, especially for the embroidery segment. The apparel sector is good but could be improved. “For this reason, I would very much like to go to Texprocess in Frankfurt. There, you can find garment manufacturers from all over the world. Naturally, from Germany but also from countries such as Pakistan and India. I hope I will be able to, God willing.”

Marc Chalupsky

Marc Chalupsky

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